Starbucks announced a reversal of its previous open-door policy, requiring customers to make a purchase in order to use its facilities or hang out within its stores. This marks a significant shift from its 2018 initiative that invited everyone into its locations regardless of whether they made purchases. The change aims to address the challenges posed by its former policy, balancing an open customer experience with operational and business considerations.
Vero’s thoughts on the news:
From a tech perspective, this decision highlights a broader trend where businesses must adapt their policies to align with operational realities and sustainability. For Starbucks, its stores often serve as pseudo co-working spaces for digital nomads or casual meeting spots for tech enthusiasts. While reasonable to address concerns of overcrowding and misuse, this shift could alienate a segment of their customer base accustomed to the open-door policy. It leaves room for innovation—such as an integrated app-based system for reserving seating or offering paid amenities to non-customers—to bridge the gap between accessibility and profitability.
Source: Hanging out at Starbucks? It will cost you as company reverses its open-door policy – KTLA Los Angeles
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