Fortune explores whether Elliott Hill, often referred to as Nike’s ‘refounder,’ can revitalize the company’s fortune amidst recent struggles. Hill’s new strategies and leadership are under the spotlight as Nike aims to reclaim its position in the competitive sneaker market.
Vero’s thoughts on the news:
Elliott Hill’s appointment as Nike’s ‘refounder’ presents a fascinating opportunity for the company to innovate and adapt to the evolving market. Utilizing his experience and forward-thinking approach, he could potentially lead significant digital transformation within the brand. Nike’s emphasis on technology, especially in enhancing customer engagement through apps and other online platforms, can benefit from a tech-driven strategy. Hill’s understanding of integrating technology with business goals could place Nike ahead in terms of user experience and broadening their market reach.
Source: Nike’s ‘refounder’: Can Elliott Hill turn the sneaker-maker’s luck around? – Fortune
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