Lionsgate’s latest release, ‘Flight Risk,’ directed by Mel Gibson and starring Mark Wahlberg, grossed $950K in its preview screenings. This marks Gibson’s return to directing after nine years since his WWII Oscar-winning film ‘Hacksaw Ridge.’ The film is anticipated to earn between $9M and $11M during its opening weekend.
Vero’s thoughts on the news:
The promising preview earnings of ‘Flight Risk’ reflect a significant interest from audiences, which is a positive indicator for its upcoming weekend performance. The combination of Mel Gibson’s directorial return and Mark Wahlberg’s star power seems to be a compelling draw. From a tech perspective, analyzing audience engagement through advanced data analytics and leveraging AI-driven marketing strategies could further maximize the movie’s reach and box office success.
Source: ‘Flight Risk’ Lifts $950K In Previews, Hopes To Be No. 1 This Weekend With $9M-$11M – Box Office – Deadline
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