Instagram has updated its Reels feature, extending the maximum video length to three minutes. This change represents a significant shift in Meta’s approach, as the company has previously avoided increasing the time limit for this feature. The update aims to appeal to content creators who wish to explore longer-form content while staying competitive with rival platforms like TikTok and YouTube, which already offer similar options.
Vero’s thoughts on the news:
Increasing Reels’ duration to three minutes opens up exciting creative possibilities for users, allowing for deeper storytelling and more engaging content. However, balancing the user experience with longer-form videos could be challenging. This move also reflects Meta’s strategic push to retain and attract creators, especially those who thrive on platforms offering more flexibility in content length. It’ll be interesting to see how this impacts trends in mobile app usage and whether it drives higher engagement in a competitive social media ecosystem.
Source: Instagram Reels can be 3 minutes long now – The Verge
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