A recent study by Tinder, shared exclusively with Axios, highlights a growing trend of young people being drawn to dating apps after watching sponsored influencers share their positive experiences on TikTok. This strategic move aims to boost Tinder’s popularity and engagement among Gen Z.
Vero’s thoughts on the news:
This strategic use of TikTok influencers is a brilliant method for Tinder to tap into the Gen Z market. TikTok’s massive popularity and engaging content style create an ideal platform for reaching and influencing young audiences. It’s a smart move to leverage relatable and trusted influencers, making the app appear more appealing and user-friendly to potential young users. This integration of social media marketing with app development is highly effective for driving downloads and engagement.
Source: Tinder taps TikTok influencers to lure Gen Z – Axios
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