Mazda introduced a rare, limited edition MX-5 12R at the Tokyo Auto Salon, with only 200 units planned for production. The launch has generated significant interest, raising questions about its availability and whether it will be accessible to the global market.
Vero’s thoughts on the news:
The limited edition MX-5 12R’s reveal highlights Mazda’s dedication to innovation and exclusivity in their lineup. With only 200 units available, there is a significant buzz in the automotive community about its scarcity. This scarcity could drive a sense of urgency among enthusiasts and collectors. If Mazda could adopt a digital solution for tracking and managing orders and customer interactions, it might ensure a more streamlined purchasing experience and broader accessibility to fans worldwide. Incorporating advanced tech-related features in the car itself would also cater to the modern, tech-savvy driver.
Source: Mazda’s Most Powerful MX-5 Miata Debuts But Will We Get It? – Forbes
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