Twin Cities Pride, Minnesota’s second largest festival, has decided to remove Target from its June LGBTQ+ celebration. The exclusion follows Target’s decision to roll back some of its diversity, equity, and inclusion (DEI) initiatives, a move that led to backlash within the local LGBTQ+ community. Andi Otto, the executive director of Twin Cities Pride, announced the decision, citing the importance of the festival’s commitment to DEI principles.
Vero’s thoughts on the news:
The removal of Target from the Twin Cities Pride festival underscores the importance of corporate commitment to DEI initiatives. Companies that engage deeply with the communities they serve, particularly marginalized groups, build trust and support. Rolling back these efforts can be perceived as a betrayal, prompting communities to distance themselves. Reliable and steadfast support from corporate entities can significantly impact the inclusivity and success of community-driven events. It’s crucial for companies to recognize the long-term benefits of remaining committed to diversity and inclusion.
Source: Target gets booted from Twin Cities Pride festival after rolling back DEI efforts – MPR News
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