Kohl’s has announced plans to shutter 27 underperforming stores across various U.S. states in an effort to streamline operations and improve profitability. The closures are expected to be completed by April. The move is part of the company’s larger strategy to adapt to evolving market dynamics and focus on more profitable locations, amidst growing competition from e-commerce platforms.
Vero’s thoughts on the news:
The decision by Kohl’s to close underperforming stores is a strategic pivot that reflects the broader shift in consumer behavior toward digital-first experiences. This underscores the pressing need for traditional retailers to invest in advanced technology and integrate seamless online and offline shopping experiences. Innovative applications, such as personalized customer engagement tools and hybrid in-app/physical store features, could enhance retail competitiveness. It serves as yet another reminder for businesses to embrace tech-driven solutions to stay ahead of competition and improve customer retention.
Source: Kohl’s closing 27 stores across US next month as full list is revealed – Daily Express US
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