The article discusses the changes in celebrity participation at Donald Trump’s inauguration events, comparing the backlash and avoidance by major stars during his first inauguration eight years ago to the involvement of performers like Carrie Underwood this time around. It highlights the complexities of celebrity endorsements in divisive political climates and the evolving relationship between Hollywood and politics.
Vero’s thoughts on the news:
The shift in celebrity participation at Trump’s inauguration reflects how cultural and political dynamics influence public personas. From a tech perspective, this change underscores the increasing importance of online reputation management and digital branding, as public reactions to political affiliations are often amplified by social media. Artists now navigate not only their performances but also their perceived alignment with societal values, making media scrutiny tougher than ever. Tech tools could help such individuals and teams measure sentiment, track engagement, and refine outreach strategies in polarized situations.
Source: Eight years ago, stars avoided Trump’s inauguration. This time it’s different – Yahoo Entertainment
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