Laura Cooper’s article in The Wall Street Journal explores how the alcohol industry’s profitability is increasingly dependent on its heaviest consumers. Despite societal concerns about health and addiction, companies are targeting marketing efforts toward this demographic to sustain and grow their revenue streams.
Vero’s thoughts on the news:
The analysis presented in the article sheds light on an important issue within the alcohol industry. From a technological perspective, it is concerning how data analytics might be used to exploit vulnerable consumers, raising ethical questions. Companies should consider leveraging technology to promote responsible drinking habits. The article is a stark reminder of the power of data, illustrating that its use in marketing needs to be balanced with social responsibility.
Source: The Alcohol Industry Is Hooked on Its Heaviest Drinkers – The Wall Street Journal
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