Apple has reportedly stopped its work on augmented reality (AR) video glasses, casting uncertainty on its future in the AR space. This development comes as Meta continues to advance its own AR glasses projects, including its successful Ray-Bans collaboration.
Vero’s thoughts on the news:
The discontinuation of Apple’s AR video glasses is a significant setback for its efforts in augmented reality technology. Given the competitive innovations from Meta and other tech companies, Apple’s withdrawal could indicate strategic redirection rather than a complete abandonment of AR aspirations. There might be a bigger focus on refining existing technologies or exploring new avenues within AR and VR. The decision highlights the challenges inherent in integrating advanced AR functionalities seamlessly into user-friendly devices. Moving forward, it will be interesting to see how Apple adjusts its strategy to stay relevant in the rapidly evolving AR/VR landscape.
Source: Apple reportedly gives up on its AR video glasses project – The Verge
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