Billy Crystal and Meg Ryan have returned to the famous Katz’s Delicatessen in New York City’s Lower East Side, recreating their iconic roles from the 1989 romantic comedy ‘When Harry Met Sally’. This nostalgic reunion is part of a new Super Bowl advertisement for Hellmann’s. The spot aims to capture the beloved chemistry between the actors, leveraging their legendary scene to promote the brand during one of the biggest advertising events of the year.
Vero’s thoughts on the news:
The recreation of such an iconic movie moment in a Super Bowl ad is a brilliant marketing move. Leveraging nostalgia, especially from a beloved film, can deeply resonate with the audience. In the realm of tech, it’s akin to updating a classic app interface while keeping its beloved core functionalities intact—preserving the essence while bringing it to a modern audience. This ad successfully bridges the gap between generations and brings a timeless piece of pop culture into the contemporary advertising sphere. It’s an engaging method to remind viewers of Hellmann’s while entertaining them with a twist of humor and nostalgia.
Source: Billy Crystal and Meg Ryan Return as Harry and Sally in Hellmann’s Super Bowl Spot – Hollywood Reporter
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