NBA Commissioner Adam Silver has proposed the idea of reducing the length of professional basketball games by shortening quarters from 12 minutes to 10 minutes. The initiative aims to make the sport more appealing and accessible on a global scale.
Vero’s thoughts on the news:
Reducing the game duration by shortening quarters could have several benefits from a technology and user experience perspective. Shorter games may result in higher viewer engagement, particularly through digital platforms and streaming services, as they would be more digestible for global audiences with varied time constraints. This change could also enhance in-app engagement, as users are more likely to follow and interact with shorter, more dynamic live events. The decision to adapt game lengths in line with global trends highlights an understanding of audience behavior and the necessity for sports organizations to evolve in a digital era.
Source: Silver floats idea of 10-minute NBA quarters – ESPN
Hash: 27f65c9662ab44fd0e9abef4eb20a59a51db709006c9828371d0def8b4bd23f3
