Spotify and Universal Music Group (UMG) have entered a multi-year agreement that introduces the concept of a ‘superfan’ subscription. This move is set to pave the way for a ‘Streaming 2.0’ model, potentially offering exclusive content and features to dedicated music fans at a higher price point.
Vero’s thoughts on the news:
This deal signifies a substantial shift in the music streaming landscape. Integrating tiered subscription models can offer more value to the most passionate users while creating new revenue streams for both Spotify and UMG. As tech advancements continue to drive innovation in content delivery, this approach could serve as a blueprint for other streaming services looking to enhance user engagement through personalized and premium experiences.
Source: New Spotify and UMG deal could create pricier ‘superfan’ subscription – The Verge
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