Meta and Google are currently leading the race to develop consumer-friendly augmented reality (AR) glasses, but Apple still poses a significant threat in the AR domain. Additionally, Apple has taken steps to enhance its Siri and artificial intelligence (AI) efforts by bringing in a specialist.
Vero’s thoughts on the news:
The augmented reality market is heating up, with Meta and Google making substantial advancements. However, Apple’s long-standing reputation for innovation and quality, along with its strategic hiring to boost Siri and AI, suggests it could still disrupt the AR landscape. Apple’s potential entry into AR, backed by its robust ecosystem and hardware proficiency, could redefine consumer expectations and set new industry standards.
Source: Apple Remains a Threat in AR, Even as Meta and Google Race Ahead – Bloomberg
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