Canon has launched the Live Switcher Mobile app, which allows users to live stream using multiple cameras, particularly iPhones. Surprisingly, the app does not support Canon’s own cameras, raising questions about the company’s strategy and focus. The app is aimed at content creators who want to produce multi-angle live streams on the go, leveraging iPhones as both cameras and controllers.
Vero’s thoughts on the news:
This release is an intriguing move by Canon, showing innovation by prioritizing ease of multi-camera streaming for casual content creators. However, it’s perplexing and disappointing that the app overlooks Canon’s own cameras, missing an opportunity to create a cohesive ecosystem for their loyal users. A deeper integration with their existing hardware could have greatly enhanced the appeal to professionals while boosting their camera sales. It feels like a missed shot to capitalize on their domain expertise.
Source: Canon’s new app lets you live stream from multiple cameras, just not Canon’s – The Verge
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