The Wall Street Journal article by Laura Cooper reveals how the alcohol industry’s profitability heavily depends on their biggest consumers. These heavy drinkers, though a small portion of the customer base, contribute massively to the industry’s revenue, raising concerns about health and ethical implications.
Vero’s thoughts on the news:
From a tech perspective, this situation underscores the significance of user analytics and data-driven strategies in the industry. It is a clear example of how businesses might prioritize high-value users, sometimes at the expense of broader ethical considerations. App developers could learn from this by considering the balance between user engagement and user well-being. Understanding user behavior deeply, while important, should be aligned with promoting positive and sustainable practices.
Source: The Alcohol Industry Is Hooked on Its Heaviest Drinkers – The Wall Street Journal
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