Recent leaks reveal that the highly-anticipated iPhone 17 Air will be priced lower than the Pro models, breaking previous assumptions about its cost. The device is designed to be ultra-thin and less costly, which could align Apple’s strategy with targeting a broader market segment while still maintaining premium features for Pro editions.
Vero’s thoughts on the news:
This strategic move by Apple demonstrates a strong understanding of consumer segmentation. By offering the ultra-thin iPhone 17 Air at a more affordable price, they could effectively attract a fresh audience without alienating their loyal Pro model enthusiasts. From a technology perspective, the innovation in design, likely requiring optimizations in battery, hardware, and software, underscores a shift towards delivering sleek aesthetics without compromising performance. This sets a precedent for cost-efficient innovation while maintaining brand prestige.
Source: iPhone 17 Air suddenly makes a lot more sense after this new leak – 9to5Mac
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