An analysis of the alcohol industry’s dependency on its most frequent and heavy drinkers for revenue, highlighting the ethical and business implications of this reliance.
Vero’s thoughts on the news:
The article brings to light a critical issue within the alcohol industry—its heavy dependence on a small subset of its consumers. As a tech enthusiast, it’s evident that data analytics could play a significant role in understanding consumer behavior, but it’s also important for the industry to act ethically. Instead of exploiting heavy drinkers, the focus should be on encouraging responsible consumption. Perhaps technology and app development can contribute solutions towards promoting and supporting healthier drinking habits.
Source: The Alcohol Industry Is Hooked on Its Heaviest Drinkers – The Wall Street Journal
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